Wadhwani Advantage

We did a brand proposition exercise over a month and a half with GROCURV. It culminated with a workshop to build on and win alignment from all stakeholders including investors, senior leadership, and key influencers within the company. We are more than delighted with the output! We are now taking it forward with service providers to build other elements of the marketing mix in consonance with the new proposition.

We at Fireside recently invested in a very exciting early stage FMCG company and we partnered with GroCurv to help the company create a differentiated brand strategy. The GroCurv team ran a great one day workshop for all the stakeholders in the company. They brought together an understanding of consumers, of competition and the company’s own competencies to help the participants work through different strategies. At the end of the day, we all agreed that we had crafted a brand strategy that was unique and competitive and would help us create a large brand with a high level of consumer relevance.

Agile and action-oriented, that's how we'd describe our work with the GroCurv team. In a short span of a few months, they helped us setup a team, start a new line of business, and share great insights about the industry. They have a unique blend of strategy and ops capabilities, and as a startup, it was great for us to get that experience early on.

GroCurv has been a very powerful force multiplier for BYG. They have been closely associated with BYG and provide relevant category and industry insights. They are very rigorous in their approach, and a highly accessible team. Their commitment to the client success is very high and easy to see in their engagements.

The GroCurv team works very closely with the founding team. Their expertise is extremely valuable. They bring strategic insights along with deep operational capabilities and expertise. Their ability to interact with the larger client team and align them is outstanding.