Featured Blog GroCurv In Media Videos Webinars Subscribe to Our newsletter

A Spread of Strength: The Amul Marketing Strategy

amul_2.jpg

The Amul milk co-operative business started at the end of year 1946. Today – 75 years later – it continues to engage and amuse Indian consumers with its unique marketing strategy. And what would that strategy be, one may ask? Well it’s just the Amul marketing strategy. A marketing strategy that is simple, straightforward and yet profoundly impactful. One that has now embraced the digital marketing strategies of the best brands in the world.

The impact is not only in terms of branding and product recall but also in sales and revenue. Till date, the single line “The Taste of India” establishes brand as well as each product’s appeal – an entire range of dairy products that’s of the Indians, by the Indians and for the Indians.

Le Farm Luxury Farmstay: Suitably Social, Superbly Sustainable

lefarm_4.jpg

Social media like Facebook is filled with posts by homestays, getaways and villas inviting holiday-goers to book weekends away from home. Work-from-Home has slowly given way to work from a home-away-from-home. What’s great is the opportunity for promotions that platforms like Facebook can give to brands like these!

That’s the treat that social media gives to startups across the sectors. Holiday homes are typically low-budget options because they don’t have the overheads of large-scale hotels. So direct exposure on social media is a must-do for digital marketing activity.

Mostly Millions: An Instagram Influencer Case Study

mostlysane_Instagram Page.jpg

Social media would hardly be the same if it wasn’t for digital creators flexing their creative muscles through the day. It’s the memes, reels, videos and all of that that’s making platforms like Instagram, Facebook and Twitter entertaining.

Entertaining 4 million followers and counting is Mumbai-based brand Mostly Sane. Not a stranger to any millenial Instagram user, Mostly Sane started out as YouTube channel by then amateur comic, Prajakta Koli.

Facebook Case Study – Heart & Soil: Travelling for Pleasure and Purpose

Facebook.png

Facebook is a place which has given so many brands their spots under the sun. It has also given so many causes a stage to speak from. As many as there are consumerist brands, there are brands that are working towards causes that champion greater common good.

From gender rights to child protection and climate change – social media vehicles like Facebook have been the engines to promote change.