Building brands in Technology Products and Services
This session is presented by Manisha Lath Gupta, Former Marketing Director @ Uber and ex CMO @ Axis Bank.
Manisha has more than 20 years of experience in Marketing across FMCG, e-commerce, Banking, Fintech and Consumer Tech. One of the few marketers who has successfully transitioned from a classical FMCG Marketer to a Tech Marketer.
You will hear Manisha talk about:
1. How Tech brands can humanise their stories and build tighter consumer affinity.
2. How the 4Ps of Marketing, developed for more traditional businesses find equal relevance in the Tech world. Webinar Recording
May 15, 2020, 2 p.m.