The right Marketing Approach for SMEs
Marketing is all about focusing narrow, to grow large.
Especially for SMEs that are resource constrained, the goal is to find the most "sticky customer" you have today. And understand what makes him stick with you.
The Founder's challenge in creating a premium brand
Premium brands not only require deep investments in product and service, but require a different mindset in a founder. Patience being a key virtue. Here is why.
How to use Google Ads for your business
When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.
Hear Chirag Kumar of GX Partners, one of the most renowned digital marketers in the country today talk...
Digital transformation of the Sales team for B2B SMEs
Venkatesh Rangachari, Alumnus of PGP 1997, Co- Founder, GroCurv will take you through a journey that an SME goes through to transform their Sales and Marketing, from Offline to Online.
Leveraging Instagram for business growth
When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.
Hear Himanshu Arora from SocialPanga, one of the most renowned digital marketing agencies in the country toda...
Facebook advertising explained
When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.
Hear Nitin Pillai of GX Partners, one of the leading digital marketing agencies on our platform, talk on how ...
Introducing Nutrition to your food brand!
In these pandemic times, building stronger immunity in foods is definitely a very strong proposition.
But how should one do this in a credible, relevant way?
Join Sam and Andy illustrating how brands they have wor...
Creating Useful Content for B2B
When used well, for the B2B world, Content and Stories are becoming a powerful means to establishing your brand and creating new business.
Its a $400 Billion market for content creation!
Over the past few months, ...
Winning the Direct to Consumer battle with Digital Marketing
When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.
Hear Abhishek and Akash from Hiveminds.in, one of the most renowned digital marketing agencies in the country...
Marketing with Amazon ALEXA
As new technologies build engagement with customers, is your brand ready to take advantage. This week, we explored ALEXA!
Amazon ALEXA is more than a way to listen to music !
Venky , founder MAKERDEMY.com will tal...
Ask the Expert | ASCENT Webinar Series 2 | Marketing through Uncertainty
ASCENT is a not-for-profit expression of Harsh Mariwala (Chairman, Marico Ltd.) and his passion to identify high-potential growth-stage entrepreneurs and enable them to grow their enterprise and enrich their entrepreneurial journey. Launched in 2012 in Mumbai and 2018 in ...
Brand Differentiation through Packaging Design
Given how cluttered the online and offline shelves are today, brands rely hugely on packaging to create instant differentiation and call out to their customers.
Kruti B of Stratedgy speaks with over 10 years of experience in Packaging ...