Videos

The right Marketing Approach for SMEs

Marketing is all about focusing narrow, to grow large.

Especially for SMEs that are resource constrained, the goal is to find the most "sticky customer" you have today. And understand what makes him stick with you.

That message then needs to be transmitted to other "...


The Founder's challenge in creating a premium brand

Premium brands not only require deep investments in product and service, but require a different mindset in a founder. Patience being a key virtue. Here is why.


How to use Google Ads for your business

When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.

Hear Chirag Kumar of GX Partners, one of the most renowned digital marketers in the country today talking of how PAID GOOGLE MARKETING is allowing B...


Digital transformation of the Sales team for B2B SMEs

Venkatesh Rangachari, Alumnus of PGP 1997, Co- Founder, GroCurv will take you through a journey that an SME goes through to transform their Sales and Marketing, from Offline to Online.


Leveraging Instagram for business growth

When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.

Hear Himanshu Arora from SocialPanga, one of the most renowned digital marketing agencies in the country today speaking on how INSTAGRAM is being used by f...


Facebook advertising explained

When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.

Hear Nitin Pillai of GX Partners, one of the leading digital marketing agencies on our platform, talk on how to use FACEBOOK better.

He will cover:


Introducing Nutrition to your food brand!

In these pandemic times, building stronger immunity in foods is definitely a very strong proposition.

But how should one do this in a credible, relevant way?

Join Sam and Andy illustrating how brands they have worked with have done this product benefit integration successfully.


Creating Useful Content for B2B

When used well, for the B2B world, Content and Stories are becoming a powerful means to establishing your brand and creating new business.

Its a $400 Billion market for content creation!

Over the past few months, we have assisted many B2B companies in moving from offline to online....


Winning the Direct to Consumer battle with Digital Marketing

When used well, there is no more powerful tool than Digital Marketing to create disruption and competitive advantage for your brand.

Hear Abhishek and Akash from Hiveminds.in, one of the most renowned digital marketing agencies in the country today speaking on how new features on FB/ Ins...


Marketing with Amazon ALEXA

As new technologies build engagement with customers, is your brand ready to take advantage. This week, we explored ALEXA!

Amazon ALEXA is more than a way to listen to music !

Venky , founder MAKERDEMY.com will talk to you about the tools and techniques available to explore this new...


Ask the Expert | ASCENT Webinar Series 2 | Marketing through Uncertainty

ASCENT is a not-for-profit expression of Harsh Mariwala (Chairman, Marico Ltd.) and his passion to identify high-potential growth-stage entrepreneurs and enable them to grow their enterprise and enrich their entrepreneurial journey. Launched in 2012 in Mumbai and 2018 in Chennai, ASCENT creates...


Brand Differentiation through Packaging Design

Given how cluttered the online and offline shelves are today, brands rely hugely on packaging to create instant differentiation and call out to their customers.

Kruti B of Stratedgy speaks with over 10 years of experience in Packaging Design on how brands can stand out among the c...