While we focused on B2C brands on Linkedin last week ( Sugar Cosmetics and Pee Safe ), this week we look at how B2B brands are doing this, with an the example of Greenhouse Inc., a software that helps the recruitment industry.

With 28k followers, it has a very vibrant Linkedin page highlighting the power of good, and diverse content in engaging customers and employees.

Greenhouse software mixes company news, influencers, thought articles and employee highlights to build itself as a vibrant thought leader in the industry, and a great place to work.

Employee Engagement:

Every individual in your company has a different story. And people are on your social media to hear and read new stories. So why no encourage your employees to talk about themselves.

• Challenges they have overcome
• Challenges they are undertaking
• Support received from the company
• Skills they have built up at work
• What excites them about your company
• Success stories at work that they were a part of.

The list is endless and if you have a good writer who can speak to your employees, converting stories into content is a very simple and rewarding process.

Company news

All news is good news, especially the good news. New products, new offices opened. These are all ways to keep the company in the eyes of the public. To showcase that you are growing, dynamic , expanding and therefore an exciting place to work in.

Prominent hires are also a great story to take.

An awards, recognition from industry bodies further add credibility to your company as a great place to work.

Any social responsibility initiatives, awards you have given others in recognition of contribution to your industry or eco system are all worth mentioning.

Influencers/ Guest Speakers

Associating with thought leaders in your industry is a great way to highlight your own thought leadership and vibrancy. And in these Covid times, where face to face interactions are limited, you will find experts in your industry who would like to engage with your clients/ potential clients to share knowledge about your industry.

New technologies/ products/ sales techniques/ lead generation techniques. All of these become very relevant and important.

Thought Leadership

And finally, your own thought leadership in your industry is invaluable.

“HOW TO” stories on sales, product development, employee retention and other topics that your industry may find challenging, are a great way to show how you have addressed and overcome those challenges.

There are, in the course of your company’s history numerous instances of challenges coming at you. Learnings from these episodes are priceless.

Of course as you work towards your own growth, surely you are looking at how your industry is evolving and how you want to address that evolution.

These are all ways to share with potential clients and employees that you make the effort to apply thought before action and are committed to their success.

Conclusion

LInkedin is a great place to share thought out content for an audience who likes to get into details and engage its mind. For a business, it is an invaluable way to engage to express differentiation. A little time with a good writer will definitely help you bring alive many relevant stories about your company.

For more on Linkedin marketing, specifically how to build your own linkedin page,do check out our blog.