BUILDING THE SME BRAND ON LINKEDIN- The Moms Co.
Continuing our focus on building your brands social media presence on Linkedin (See: Sugar Cosmetics, Pee Safe and Orient Bell Tiles ) , this week we look at how a young vibrant brand in the B2C is doing this, with an the example of The Moms Co.
Natural, Safe, Effective & Australia Certified toxin-free skincare, The Moms Co.’s gentle pregnancy skincare products were formulated by experts across India, Australia and Switzerland to provide practical solutions during pregnancy, and after childbirth.
We believe that Linkedin in a great place to build connect with various stakeholders: Clients/ Suppliers/ Employees/ Prospective employees/ Investors. A good page typically covers several sections that can broadly be categorised as:
- Who are we, what do we do. (including customer testimonials)
- Product Usage (how to use, why to use)
- New product launches
- Thought Leadership
- Celebrity endorsement/ PR
- Employee engagement
- Founder/ CEO news
Depending on the stage of the company, and its priorities, content buckets can keep shifting.
The Moms Co, for example does a great job of highlighting the company as a great place to work. Vibrant. With dynamic leaders. And great industry and investor recognition. It demonstrates its focus on consumers, employees and leadership team consistently. Creating a very strong “Employer” brand.
Every individual in your company has a different story. And people are on your social media to hear and read new stories. So why not encourage your employees to talk about themselves.
- Challenges they have overcome
- Challenges they are undertaking
- Support received from the company
- Skills they have built up at work
- What excites them about your company
- Success stories at work that they were a part of.
- Hiring drives
Here are some posts the Moms Co has used:
Great examples of the team engaging with itself and with the leadership team.
Leadership profiling is a great way to attract potential employees as also engage existing ones. Recognition by media for ideas shared by the leadership team is a great way to build your profile among consumers and employees. The Moms Co does a great job in being at the front of innovation, new product development and entrepreneurship stories.
What stories can your company own?
Campaigns and New Product information
Company news/ awards
All news is good news, especially the good news. New products, new offices opened.
New investment that is a clear sign of growth and growth potential.
These are all ways to keep the company in the eyes of the public. To showcase that you are growing, dynamic , expanding and therefore an exciting place to work in.
Thought leadership/ How to use the product
And finally, your own thought leadership in your industry is invaluable.
“HOW TO” stories on sales, product development, employee retention and other topics that your industry may find challenging, are a great way to show how you have addressed and overcome those challenges.
There are, in the course of your company’s history numerous instances of challenges coming at you. Learnings from these episodes are priceless.
Of course as you work towards your own growth, surely you are looking at how your industry is evolving and how you want to address that evolution.
These are all ways to share with potential clients and employees that you make the effort to apply thought before action and are committed to their success.
Linkedin is a great place to share thought out content for an audience who likes to get into details and engage its mind. For a business, it is an invaluable way to engage to express differentiation. A little time with a good writer will definitely help you bring alive many relevant stories about your company.
For more on Linkedin marketing, specifically how to build your own linkedin page, do check out our blog.