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Entries for author "himanshu"

Digital Marketing Personalization in India: A Winning Strategy

personalized-marketing

In the ever-evolving landscape of digital marketing, one thing remains constant - personalization matters. For entrepreneurs and small business owners looking to make their mark in India's diverse market, understanding the significance of digital marketing personalization can be the key to success. In this comprehensive article, we'll delve into the intricacies of connecting with India's diverse audience through effective personalization strategies.

The Art of ROI-Focused Digital Marketing: India's Competitive Edge

ROI-Focused Marketing

In today's rapidly evolving business landscape, digital marketing has emerged as a cornerstone for success, and within this realm, the concept of Return on Investment (ROI) takes center stage. In a diverse market like India, where traditional and modern practices often intersect, mastering the art of ROI-focused digital marketing becomes the key to gaining a competitive edge.

How Discord Can Help Ed-Tech Brand Managers Engage With a Younger Audience

Discord

You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord is a popular online chat platform that is used by millions of people around the world. It is especially popular among GenZ, making it a great opportunity for brand managers to reach a wider audience.

How young brand grow: Navigating the Changing Landscape - ASCI's Guidelines for Social Media Influencers

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The Advertising Standards Council of India (ASCI) has taken a proactive step to uphold transparency and protect consumers by tightening norms and cautioning social media influencers against misleading endorsements. As an experienced marketer, I believe this move reflects the growing need for accountability and authenticity in the digital space. In light of this development, young celebrities should prioritize integrity, responsibility, and open communication to maintain their credibility and positively impact their followers.

How young brands grow: The Perils of Influencer Marketing

Influencer-Marketing-Blog-Cover

In today's digital age, influencer marketing has emerged as a powerful tool for brands seeking to connect with their target audience in authentic and engaging ways. With the rise of social media platforms, influencer marketing presents a promising opportunity to expand a brand's reach, improve credibility, and drive sales. However, beneath its seemingly promising exterior, lies a complex landscape fraught with pitfalls and challenges that brand managers must navigate carefully. In this article, we will delve into the perils of influencer marketing, offering valuable insights for brand managers seeking to harness its potential while avoiding costly mistakes.