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Entries for author "himanshu"

How Young Brands Grow: The Good Bug Story

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The probiotics story is a young one in our country.

The India probiotics market reached a value of INR 2.6 Billion in 2021 and Looking forward the MARC Group expects the market to reach INR 7.7 Billion by 2027, exhibiting a growth rate (CAGR) of 20.50% during 2022-2027.

What is also not common knowledge is how our gut works and the role probiotics play in ensuring a healthy body and mind. Our gut, contains bacteria that are designed to do activities the body by itself cannot.

How young brands grow: The Green Protein story


Green Protein has a simple premise. Vegans don’t have a great protein supplement option and other plant proteins don’t taste as well. So we’ve got some quirky ( tasty) flavours that dissolve easily and give you a fabulous supplement without the side effects of bloating that other non plant based proteins often send your way.

But the reason this brand is being called out this week, is something else.

How young brand grow – The Power Gummies story.


Say bye-bye to boring pills and hello to a happy, healthy, beautiful you!

Welcome to Power Gummies. A brand with a very clear and simple promise- Health habits, simplified.

Gluten Free, Gelatin Free, 100% vegan and Clinically Proven. PG is a gummy formulation to solve for adult lifestyle problems. It addresses real problems, with effective and proven ingredients and formulations, all in a very easy to carry and consume form.



The Artment is an online contemporary home decor brand, collecting and curating exquisite pieces of home decor with a USP of having an artistic approach. Art is subjective and immensely opinionated. And the brand’s promise is that they help you choose the kind of decor that represents your style, your art.

What makes the Artment brand interesting is that they have an interesting take on bringing Art into your life through home décor pieces.