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Entries for tag "digital-marketing"

Le Farm Luxury Farmstay: Suitably Social, Superbly Sustainable

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Social media like Facebook is filled with posts by homestays, getaways and villas inviting holiday-goers to book weekends away from home. Work-from-Home has slowly given way to work from a home-away-from-home. What’s great is the opportunity for promotions that platforms like Facebook can give to brands like these!

That’s the treat that social media gives to startups across the sectors. Holiday homes are typically low-budget options because they don’t have the overheads of large-scale hotels. So direct exposure on social media is a must-do for digital marketing activity.

Mostly Millions: An Instagram Influencer Case Study

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Social media would hardly be the same if it wasn’t for digital creators flexing their creative muscles through the day. It’s the memes, reels, videos and all of that that’s making platforms like Instagram, Facebook and Twitter entertaining.

Entertaining 4 million followers and counting is Mumbai-based brand Mostly Sane. Not a stranger to any millenial Instagram user, Mostly Sane started out as YouTube channel by then amateur comic, Prajakta Koli.

Facebook Case Study – Heart & Soil: Travelling for Pleasure and Purpose

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Facebook is a place which has given so many brands their spots under the sun. It has also given so many causes a stage to speak from. As many as there are consumerist brands, there are brands that are working towards causes that champion greater common good.

From gender rights to child protection and climate change – social media vehicles like Facebook have been the engines to promote change.

5 ways of generating leads that a B2B startup must explore!

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Nurturing a B2B startup is quite different from one that speaks to consumers directly. Lead generation, therefore, needs a definite thought process and structured action. While referrals and recommendations from well-wishers, ex colleagues and ex-customers provide the ignition fuel for your business, you may need to add some more fuel to keep your lead generation engine chugging. Here are a few methods that are known to work