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Entries for tag "b2b"

Why using the wrong kind of personalisation is costing B2B brands sales

B2B Personalisation.jpg

Many brands still use ‘recognise me’ personalisation, which actually harms commercial outcomes, rather than the more valuable ‘help me’ form.

According to Evergage, 88% of marketers say their customers expect an experience that’s personalised to them.

But, how big is the gap between expectation and reality when it comes to executing these highly individualised experiences? If personalisation is the utopia — how do we bridge the gap between one-size-fits-all marketing and truly bespoke, one-to-one experiences?

Account Based Marketing: Future of B2B Marketing


The concept of targeting marketing spends on specific accounts, in order to go deeper into an account, understand it better and consequently, position your services more intelligently and relevantly.

In other words, a concept that brings Marketing and Sales way way closer than every before in delivering business revenues. No wonder more CEOs, Sales Heads and Marketing heads are putting their minds and resources behind this new technique.