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Entries for tag "brand communication"

How young brand grow: Navigating the Changing Landscape - ASCI's Guidelines for Social Media Influencers

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The Advertising Standards Council of India (ASCI) has taken a proactive step to uphold transparency and protect consumers by tightening norms and cautioning social media influencers against misleading endorsements. As an experienced marketer, I believe this move reflects the growing need for accountability and authenticity in the digital space. In light of this development, young celebrities should prioritize integrity, responsibility, and open communication to maintain their credibility and positively impact their followers.

How Young Brands Grow: Artisante’s Story

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Today's rapidly evolving business landscape means that brands need to recognise the immense value provided by adopting a customer-centric approach. This means that enhancing the user experience across various digital touchpoints has become a crucial aspect of brand strategy. To achieve this, creating a user-friendly website or landing page that is easy to navigate has become a vital part of any brand’s marketing strategy.

How Young Brands Grow: Zepto's Story

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For any brand to establish itself in a competitive market, it is vital to understand the behaviour and expectations of its target customers. Consistent messaging based on a solid grasp of customer behaviour goes a long way in establishing a brand in a market leader position. This is what Zepto understood and leveraged well to mark their presence in the home goods delivery market.

How Young Brands Grow: Nine To Nine Yoghurt's Story

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By building a strong online community, brands can extend their reach and tap into various platforms and channels to engage with a larger potential audience. By providing valuable and relevant content, brands can establish themselves as industry experts and thought leaders, and gain credibility and trust among community members. This attracts customers who are seeking reliable information or solutions within the brand's niche.

How Young Brands Grow: The WickedGud’s Story

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Adopting a customer-centric approach is key to a brand’s success in a crowded market. This essentially means understanding your target customers' needs and pain points and creating products that fix those issues. An in-depth understanding of customer pain points allows businesses to come up with more effective solutions, leading to higher customer satisfaction and brand loyalty.