Featured Blog GroCurv In Media Videos Webinars Subscribe to Our newsletter
Entries for tag "social-media"

Sparkling on Instagram, the #jeweleryAnu way.

Jewelry Anu.png

A constant question on the GroCurv platform is “how to grow on Instagram”.

A simple answer would be…. “ treat it like its Instagram. Not like it’s your blog in pictures. Not like its another place to put your facebook creatives”.

But given how frequent this question is, we thought we should try and illustrate what we meant by the above. Elaborate the response.

And we started to look for brands that were “Insta first”. That were using Insta as the primary marketing communication channel. While doing this, we also looked for brands that were doing in a very small budget, without any large agency support. Inhouse productions- where at most a photographer is involved to assist the owner in creating the right expression for the brand on Instagram.

Platters, Pandemics and Public Offerings – The Zesty Zomato Story

Zomato.png

Move a little, show business. For there’s no business like the food business. Yet, food businesses are no daal-chawal deals. They’re tricky and need the perfect recipe. The Zomato story struck the right ingredients and methods. India’s most successful food-tech app has set an example of a great idea that’s become a global cup of tea.

The Zomato story is a long one – with several challenges and developments that kept the brand on track. Today, it’s the go-to place for any foodie in over 25 countries.

Marketing Strategy of Coca Cola- Consistency over the ages

Coke.png

The Coca Cola Company is known as the world’s largest beverage company. It is the most sold, most drunk and most loved beverage on Earth today. Ever wondered why? Let’s dissect the Coca Cola marketing strategy today. Understanding the process behind ‘Always Coca Cola’ can be helpful to newer brands and start-ups. Small takeaways can be ideas for converting your brands into legends.

Did you know that the words “coca cola” in Mandarin mean “delicious happiness”? After delighting global generations for 134 years, Coca Cola stands undefeated because of its unique marketing strategy. This strategy is simple, straightforward and timeless. It is based on the sanctum of 4Ps: Product, Price, Promotion and Place. Yet, it has gone beyond these parameters to become a household name

A Spread of Strength: The Amul Marketing Strategy

amul_2.jpg

The Amul milk co-operative business started at the end of year 1946. Today – 75 years later – it continues to engage and amuse Indian consumers with its unique marketing strategy. And what would that strategy be, one may ask? Well it’s just the Amul marketing strategy. A marketing strategy that is simple, straightforward and yet profoundly impactful. One that has now embraced the digital marketing strategies of the best brands in the world.

The impact is not only in terms of branding and product recall but also in sales and revenue. Till date, the single line “The Taste of India” establishes brand as well as each product’s appeal – an entire range of dairy products that’s of the Indians, by the Indians and for the Indians.