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Entries for tag "social media"

Slurrp Farm: The marketing strategy that conquered delicious summits

Slurrp Farm

Slurrp Farm was founded by two mothers with the goal of providing healthy, tasty and natural food to children all around the world. They were running out of tasty and truly healthy ways of feeding their children as parents. They discovered that other young parents shared their angst with a lack of nutritional alternatives for their toddlers that they could trust. Shauravi Malik and Meghana Narayan co-founded Slurrp Farm to fill this gap in the baby foods segment.

They began this venture with all their heart and recreated old recipes of their grandmothers that they could fondly recall. They wore their culinary hats and created tasty and healthy products that parents could trust and toddlers would love.

What began as a kitchen experiment has grown into a beloved children's food brand! It is now available on various leading online platforms and stores across India and the UAE. With recipes that focus on nutrition, the social media strategy of Slurrp Farm was focused on sharing content that reassures and inspires parents, especially young mothers.

How young brands grow: The MAN MATTERS story!

Man Matters

Founded in 2019 by Revant Bhate and Dhyanesh Shah, Man Matters is a tele-health platform where they provide access to experts on the digital platform with consultations and personalised treatments for hair, skin, weight, hygiene, sleep and sexual health. The platform is guided by a team of health professionals who are inclined towards changing male habits to drive men towards a healthier life, physically and mentally. Their product catalogue includes shampoo, hair growth gummies, hair tablets, hair growth tonic, face serums, anti-aging oil, face wash etc.

Since its inception the parent company has raised over USD 35Mn via marquee VCs; and claims to be trusted by over 10 million men.

The meteoric rise of the brand is a great example of product market fit; relevant consumer engagement; a focused digital marketing strategy and customer centric product innovation.

Sleepy Owl: The marketing strategy that caffeinated the nation.

Sleepy Owl

Sleepy Owl is a homegrown Indian coffee brand, on a mission to brew coffee that continues to taste heavenly in every sip. Three friends set their hearts out to offer authentic, high-quality coffee to the coffee lovers in India- where the coffee conversation ended at Bru vs Nescafe.

Sleepy Owl, from the word go, marketed itself as a gourmet coffee product that is accessible to everyone.

With high-quality and freshly roasted coffee, it set out to be the one-stop ideal coffee that would be easy to get, store and drink- anytime, anywhere. But why enter an industry that didn’t seem to have any space for something new?

A Simple Marketing Strategy Based on Trust & Compassion: Lend your attention to Indifi

Indifi

We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!

The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.

The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.

Sugar Cosmetics: Getting Sweeter By The Day

Sugar Cosmetics.jpeg

The Indian beauty industry has really glossed up. In the last decade, there have been many players who are smoothing over the cosmetic experience for Indian women.

SUGAR Cosmetics is one brand that has tasted success ever since it started its journey in 2017.

It has reached the 100-crore revenue mark in just four years. This is something to applaud, considering its transition from online-only to retail mode, as well as the pandemic that thwarted physical sales since March 2020.