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Entries for tag "Sales Strategy"

Transform Your Content Marketing with the TOFU-MOFU-BOFU Approach


In the ever-evolving landscape of digital marketing, content remains king. However, creating compelling content is only half the battle; the other half lies in delivering it strategically to the right audience at the right time. This is where the TOFU-MOFU-BOFU approach comes into play, revolutionizing content marketing strategies and paving the way for more effective audience engagement and conversion.

How to build a Sales Team


So you're building your sales team. Hiring, training, monitoring, mentoring, evaluating…these are words that will quickly fill your days and nights.

Firstly, congratulations. Because it means you are scaling- you have a product market fit and now growing customers to grow revenue. Great place to be in .

Now, If you’ve handled a sales team before, this is good fun. Meeting candidates, hearing their sales stories, evaluating their fit to the company, assigning roles and responsibilities, compensation discussions, incentives, team building, culture. Wow, its great fun.