You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord is a popular online chat platform that is used by millions of people around the world. It is especially popular among GenZ, making it a great opportunity for brand managers to reach a wider audience.

In today's digital age, influencer marketing has emerged as a powerful tool for brands seeking to connect with their target audience in authentic and engaging ways. With the rise of social media platforms, influencer marketing presents a promising opportunity to expand a brand's reach, improve credibility, and drive sales. However, beneath its seemingly promising exterior, lies a complex landscape fraught with pitfalls and challenges that brand managers must navigate carefully. In this article, we will delve into the perils of influencer marketing, offering valuable insights for brand managers seeking to harness its potential while avoiding costly mistakes.