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Entries for tag "Brand Positioning"

The Quest to Digitize Coaching Institutes and Home Tutors: The Standout Strategy of ‘Winuall’

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The onset of COVID-19 transformed the tutoring industry from teaching in person to taking classes online. The sudden countrywide lockdown that forced educational institutions to also shut down indicated that the industry required an alternate, viable, sustainable, and long-term digital solution. This meant that there was a need for something that could deliver the same educational experience, albeit in a safe environment.

Here’s where the offerings of Winuall, a B2B ed-tech startup came to the rescue of schools and tuition centers.

Brand Positioning! Have you ever thought about it?

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The Axe Effect.

Gillette: The best a man can get.

Old Spice- The mark of a man.

Nike- Just do it.

Amul- The taste of India

Each time you hear these brands being called out, you associate it with a promise it has made to you. A promise that is so distinct and so deeply entrenched that Wilkinson can never quite convince you that its blade and shaving systems are the best you can have.

A Reebok has forever been chasing Nike.

An Axe stands out for its audacious claim of how it makes women behave when they smell the fragrance.

So how did these brands get there? How did they get so intimately attached to their consumers that they build a lifelong association.