Featured Blog GroCurv In Media Videos Webinars Subscribe to Our newsletter
Entries for tag "Brand Positioning"

How young brands grow: The ZYMRAT story.

Zymrat

Making sweat more enjoyable: How Zymrat revolutionised premium athleisure wear in India

If clothes maketh a man, then athleisure apparel maketh the fitness-conscious man. Over the course of the pandemic, the world switched to home workouts that were often followed by online meetings. People craved to slip into apparel that was sturdy enough for exercise, yet comfortable and stylish enough to be worn over the course of other activities. Athleisure made a boom into the apparel industry and if numbers are to be believed, then it's here to stay.

While the retail fashion industry took a hit during Covid 19, activewear continued to plough through sales and is predicted to grow by US$ 80.74 billion during 2020-2024. The figures closer to home tell a similar story. Analysts have pinned the Indian athleisure market at 54000 crores and steadily, this segment is blending trend and innovation to provide customers with a wow workout experience. One such brand that has made its mark in this realm, is Zymrat.

How young brands grow- The Beminimalist story of "Nothing to Hide, its just Science"

minimalistbrand

"Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist."

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Hide Nothing, says the brand. And that’s a bold and refreshing take on the industry.

Brand Positioning- your brand's invincibility secret

GroCurv Podcast

Welcome to another episode of Right on Track, from GroCurv.com. GroCurv is a marketplace for marketing services, helping fast growing young brands find and work with the right marketing partner. Through these podcasts, we share with you our learnings from hundreds of projects on the platform, so you can know what has worked well, and what could possibly work for you as well.

This week, we look at the idea of “brand positioning”. What is it and how is works and what’s a good way to start thinking of positioning for your brand.

Slurrp Farm: The marketing strategy that conquered delicious summits

Slurrp Farm

Slurrp Farm was founded by two mothers with the goal of providing healthy, tasty and natural food to children all around the world. They were running out of tasty and truly healthy ways of feeding their children as parents. They discovered that other young parents shared their angst with a lack of nutritional alternatives for their toddlers that they could trust. Shauravi Malik and Meghana Narayan co-founded Slurrp Farm to fill this gap in the baby foods segment.

They began this venture with all their heart and recreated old recipes of their grandmothers that they could fondly recall. They wore their culinary hats and created tasty and healthy products that parents could trust and toddlers would love.

What began as a kitchen experiment has grown into a beloved children's food brand! It is now available on various leading online platforms and stores across India and the UAE. With recipes that focus on nutrition, the social media strategy of Slurrp Farm was focused on sharing content that reassures and inspires parents, especially young mothers.

The Quest to Digitize Coaching Institutes and Home Tutors: The Standout Strategy of ‘Winuall’

winuall

The onset of COVID-19 transformed the tutoring industry from teaching in person to taking classes online. The sudden countrywide lockdown that forced educational institutions to also shut down indicated that the industry required an alternate, viable, sustainable, and long-term digital solution. This meant that there was a need for something that could deliver the same educational experience, albeit in a safe environment.

Here’s where the offerings of Winuall, a B2B ed-tech startup came to the rescue of schools and tuition centers.