To successfully establish themselves in the market, brands must stay updated with market changes by analysing and adapting to trends. This provides them with valuable insights into evolving customer preferences/behaviours and helps them identify new opportunities for their products or services. This can be used to develop new products, enhance existing ones and optimise their marketing strategy. With this, brands can increase customer satisfaction, attract new customers, and retain existing ones.

India’s leading plant based health and personal care brand PLIX is on a mission to make wellness a more enjoyable and approachable lifestyle for everyone.

The brand started with a vision to change the way the world consumes plant-based superfoods and make nutrition less intimidating.

So PLIX brings you the best of nutrition in the coolest of form factors that you can imagine. With Plix nutrition - you can chew it, spread it, pop it, drop it, fizz it! Effervescent, gummies, peanut butter, capsules. Interesting and unique products that add excitement and levity to your diet and health regime.

Founded in 2016 by school friends, Priyank Vora, Milan Gopani, Hiren Sheta, Mahatva Sheta, Umesh Gajera, and Chetan Kanani. Alpino foods is working hard to create a whole new branded category of consumption.

This theme comes back to us again and again at GroCurv.

Young brands wanting to grow fast. Yet, they face some amazing and unique challenges that more mature brands have overcome, mostly serendipitously.

We interact with young brands everyday. And by God, this country is producing them by the hour. And as we speak with them, and help them in their journey, we all learn lessons that not only guide the evolution of the GroCurv marketplace, but the brand’s own journey.

Making sweat more enjoyable: How Zymrat revolutionised premium athleisure wear in India

If clothes maketh a man, then athleisure apparel maketh the fitness-conscious man. Over the course of the pandemic, the world switched to home workouts that were often followed by online meetings. People craved to slip into apparel that was sturdy enough for exercise, yet comfortable and stylish enough to be worn over the course of other activities. Athleisure made a boom into the apparel industry and if numbers are to be believed, then it's here to stay.

While the retail fashion industry took a hit during Covid 19, activewear continued to plough through sales and is predicted to grow by US$ 80.74 billion during 2020-2024. The figures closer to home tell a similar story. Analysts have pinned the Indian athleisure market at 54000 crores and steadily, this segment is blending trend and innovation to provide customers with a wow workout experience. One such brand that has made its mark in this realm, is Zymrat.