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Entries for tag "Customer Centricity"

Affordable & accessible health insurance for all: The “Plum” way of e-healthcare!

PlumHQ

In the recent wake of events, people have become more vigilant about their healthcare benefits and insurance. It is no longer something that is advised for middle-aged people who are looking to secure their children’s and their own future. In addition, today's healthcare is beyond physical ailment, it expands to mental and emotional health- and the future generation is looking for the entire package.

Plum has addressed this gap by leveraging technology to provide organizations of all sizes with comprehensive and affordable insurance policies that are tailored to their employees' needs.

A Simple Marketing Strategy Based on Trust & Compassion: Lend your attention to Indifi

Indifi

We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!

The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.

The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.

Good Guys do Finish First- The Marketing Strategy of Two Brothers Organic Farm

Two Brothers.png

In recent years, the growing affluent and socially conscious members of our society have initiated a shift towards sustainable living. The environmental impact of human consumption habits is becoming clear to all and some people are making a change at an individual level. Various surveys suggest that almost 40% of the population is suggesting that they intend to embrace more sustainable behavior. Among the top measures people are taking actively include reducing household energy consumption, buying locally produced goods, and adopting recycling and composting. The surge in commitment to sustainability has encouraged brands to stand up for causes and do their bit for the consumers, community, and the environment.

In fact, the new-age consumers: GenZ and millennials, prefer to engage with brands that invest in building a community and deeply care about health and environment. And as the habit of conscious consumption increases, there are brands on the other side, willing to support this trend as well.