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Entries for tag "Rebranding"

The First Successful Rebrand in History

Potato Story.jpg

Frederick the Great used all the usual marketing tools: Reverse psychology, perceived scarcity, and an aura of mystery. He appealed to people’s curiosity, their courage, and a desire to be part of a larger group.

Frederick used these tools for the benefit of his people rather than his own at their expense. This is the true purpose of marketing: When there’s a new, truly better path available, it’s your duty to lead people to it.