Entries for tag "social"

Social Listening Report: Beardo and the Alpha Male story!

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Men’s grooming brand Beardo, which has a strong online presence, plans to expand in salons, supermarkets and organised retail formats. The company, in which home grown FMCG major Marico has picked up a stake, is also looking to start selling its products in the US.

As most modern day brands, it has focused significant marketing monies online and we are this week using our social listening tools to hear into how the brand uses different platforms.

THE STORY OF BEARDO

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Does the name Aajkiitem ring a bell? Does Beardo? Both are e-commerce start-ups started by a couple of young entrepreneurs from Ahmedabad – a small town in India. The former started with the primary aim of providing the best lifestyle products at affordable prices while the latter is a Brand that evolved from an accidental discovery in the journey of the former.

SOCIAL LISTENING: MG India and life in the Fast Lane!

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The MG brand in India has definitely caught the imagination of the consumers with products that are stylish, affordable, and in the case of the EV, highly innovative and relevant. With their brand ambassador, they have made a very high impact entry in the market.

Their TV spends have been among the highest in the category.

While doing all this to establish itself, the brand appears to have given social media a slightly shorter shrift.