Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.
In this comprehensive guide from Envigo's bookshelf, we'll journey through the incredible world of GA4's 30 new metrics. Whether you're a seasoned eCommerce expert or just starting, GA4's wealth of data and insights will undoubtedly elevate your online store's performance. So, let's dive in!