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Entries for tag "branding"

The secret and most important ingredient to building your BRAND.

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Hyperbolic statements often raise eyebrows. The most important ingredient in brand building? And that too…TIME?

Well, we are simply trying to make a point that consistency has a very big impact on how your brand is perceived and hence, develops.

Consistency is the sum (or product) of time and sameness. Repeating the same message again and again and again. Which means that if the message is relevant, hearing it said in the same way helps a consumer find reassurance. And from that reassurance, builds trust.

BUILDING THE SME BRAND ON LINKEDIN- Sugar Cosmetics

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How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.

BUILDING THE SME BRAND ON LINKEDIN - PeeSafe

Peesafe.png

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at PeeSafe. Founded in 2013, by Vikas Bagaria, a serial entrepreneur and a seasoned businessman, PeeSafe is among the fastest growing personal hygiene brands in the country today.

BUILDING THE SME BRAND ON LINKEDIN

LinkedIn.png

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

B2B companies, fast growing but smaller in size have often wondered about Linkedin.

  • How do we start?
  • How much?
  • What kind of content?

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.