Hyperbolic statements often raise eyebrows. The most important ingredient in brand building? And that too…TIME?
Well, we are simply trying to make a point that consistency has a very big impact on how your brand is perceived and hence, develops.
Consistency is the sum (or product) of time and sameness. Repeating the same message again and again and again. Which means that if the message is relevant, hearing it said in the same way helps a consumer find reassurance. And from that reassurance, builds trust.