Welcome to another episode of Right on Track, from GroCurv.com. GroCurv is a marketplace for marketing services, helping fast growing young brands find and work with the right marketing partner. Through these podcasts, we share with you our learnings from hundreds of projects on the platform, so you can know what has worked well, and what could possibly work for you as well.
This week, we look at the idea of “brand positioning”. What is it and how is works and what’s a good way to start thinking of positioning for your brand.