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Entries for tag "business"

Account Based Marketing: Future of B2B Marketing


The concept of targeting marketing spends on specific accounts, in order to go deeper into an account, understand it better and consequently, position your services more intelligently and relevantly.

In other words, a concept that brings Marketing and Sales way way closer than every before in delivering business revenues. No wonder more CEOs, Sales Heads and Marketing heads are putting their minds and resources behind this new technique.