To successfully establish themselves in the market, brands must stay updated with market changes by analysing and adapting to trends. This provides them with valuable insights into evolving customer preferences/behaviours and helps them identify new opportunities for their products or services. This can be used to develop new products, enhance existing ones and optimise their marketing strategy. With this, brands can increase customer satisfaction, attract new customers, and retain existing ones.

This theme comes back to us again and again at GroCurv.

Young brands wanting to grow fast. Yet, they face some amazing and unique challenges that more mature brands have overcome, mostly serendipitously.

We interact with young brands everyday. And by God, this country is producing them by the hour. And as we speak with them, and help them in their journey, we all learn lessons that not only guide the evolution of the GroCurv marketplace, but the brand’s own journey.

"Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist."

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Hide Nothing, says the brand. And that’s a bold and refreshing take on the industry.

Welcome to another episode of Right on Track, from GroCurv.com. GroCurv is a marketplace for marketing services, helping fast growing young brands find and work with the right marketing partner. Through these podcasts, we share with you our learnings from hundreds of projects on the platform, so you can know what has worked well, and what could possibly work for you as well.

This week, we look at the idea of “brand positioning”. What is it and how is works and what’s a good way to start thinking of positioning for your brand.

As your build your business, your brand will get built. It will be a strong one or a weak one. This depends on one key factor. Whether you have been consistent in every element of your business vis-a-vis the consumer.

Ensuring you have the right help to determine this is a very smart decision. Use the right agencies and you will get a phenomenal bang for the buck. You will need it.