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Entries for tag "market-research"

How a Market Research Agency May Aid Your Business

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If you're considering hiring a market research agency, then you're about to make a wise investment that would most likely provide significant advantages to your business.

A market research agency may develop, conduct, and analyze customized market research for your business and provide the critical data and pointers, allowing you to make strategic decisions based on facts. Furthermore, they'll ensure that the feedback you receive and the conclusions you draw are completely objective. So, let’s dig a little deeper and explore what a market research firm can possibly bring to the table for your business.

How to Find the Right Market Research Agency?

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Market research agencies ultimately help businesses by putting the collected data into action. Some activities conducted by market research agencies include:

  • Conducting surveys
  • Conducting interviews
  • Facilitating focus groups and workshops
  • Undertaking methods to observe customers
  • Collect relevant information, analyze data, report findings

When you hire an agency, make sure that they are properly differentiating between quantitative and qualitative research. Simply put, quantitative data deals with facts and figures while qualitative data pertains to human experience. Both are relevant for you to make informed business decisions.

The best way to WIN new clients for your Marketing agency.

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We all know how referrals are a powerful source of repeat business for marketing agencies. When a happy client recommends us to someone he knows, we are riding on the trust of the relationship the two share. This eases the process of creating trust with the potential client. And so, haven’t some of our best wins have been through referrals?

But sometimes the referral well does dry up. Economic conditions change, or clients themselves don’t have any further introductions to make. Sometime existing projects haven’t gone so well. Much can impact the flow of leads for marketing agencies; especially the referral flow.

GroCurv, a sales and marketing services marketplace, is in the “stranger winning high value business from strangers business".