GroCurv has worked with over 2000 SMEs since 2019 on various Sales and Marketing projects. These projects give us deep insights on how successful young brands navigate the marketing world, compared to others who just have to struggle a bit longer to gather momentum.

Sharing a few lessons we have learnt.

HEM, as a brand, is world-renowned for producing and exporting perfumed incense. An award‑winning incense producer, it has over 400 fragrance varieties available in 70 or more countries worldwide.

The HEM management chose to reach out to consumers directly and thus repositioned the company as a D2C business. In a lockdown global climate, the best way to reach out to consumers was digitalization. In their search for facilitators, they stumbled upon GroCurv. As GroCurv connected them with apt partner agencies, the company soon started to notice some positive changes.

With GroCurv acting as a scope to work platform, HEM found partners that were in sync with its objectives. HEM went on to hire agencies for social media activation, website development, Amazon performance marketing and content creation.

One of the discussions we hear is about how, once the pandemic is over, the affinity for digital marketing must surely end. That companies, not very familiar with the digital world would prefer to go back to the offline ways of working. Feet on street, face to face, referrals based business generation.

Every marketer we spoke to, has had a different perspective on the subject.

So we went back to the most knowledgeable person on the topic. The SME owner.

How should a young company that is starting on social media, use and exploit digital marketing? We ask ourselves this question in response to the uncertainty we see when young companies begin their journey on digital marketing.

As a platform for working with marketing agencies, our clients are mostly Small and Medium enterprises looking to grow quickly. And uncertain about the whole field of marketing, let along digital marketing.

In India, family businesses, it is estimated, contribute more than 75 percent of national GDP annually.

These businesses represent a wide cross section of industries. Wide range of turnovers. Different geographical presence. Often focusing on a smaller range of products, over the years they grow with deep and selective customer relationships. These relationships assure them of stability, growth and even immunity from competition. Often, it is the promoter who is directly responsible for several key functions (Sales and Marketing being one of them) and acts as the adhesive holding the company together.