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Entries for tag "content"

5 ways of generating leads that a B2B startup must explore!

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Nurturing a B2B startup is quite different from one that speaks to consumers directly. Lead generation, therefore, needs a definite thought process and structured action. While referrals and recommendations from well-wishers, ex colleagues and ex-customers provide the ignition fuel for your business, you may need to add some more fuel to keep your lead generation engine chugging. Here are a few methods that are known to work

All the special ingredients of a Facebook food content creator

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Before we knew “digital marketing” or “social media”, we knew Facebook. A handheld phone had a whole-new meaning ever since each of us created our Facebook profiles. It became that magical place where we could show off our life’s details, share our feelings and opinions. Most importantly, it made us connect and create amazing networks with people important to us.

For the regular user, these people meant friends and family. Under the current though, was the Facebook user who wanted to connect beyond – build a following so as to promote work and gain recognition. Around the world, digi-savvy lifestyle and food creators began publishing exciting content that engaged Facebook users with their sheer visuals – as pics and videos. Digital marketing agencies deems these as the “founding fathers” of digital creators, so to say.

BUILDING THE SME BRAND ON LINKEDIN- Sugar Cosmetics

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How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.

BUILDING THE SME BRAND ON LINKEDIN - PeeSafe

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How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at PeeSafe. Founded in 2013, by Vikas Bagaria, a serial entrepreneur and a seasoned businessman, PeeSafe is among the fastest growing personal hygiene brands in the country today.

BUILDING THE SME BRAND ON LINKEDIN

LinkedIn.png

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

B2B companies, fast growing but smaller in size have often wondered about Linkedin.

  • How do we start?
  • How much?
  • What kind of content?

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.