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Entries for tag "content"

BUILDING THE SME BRAND ON LINKEDIN- Sugar Cosmetics

Sugar.png

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.

BUILDING THE SME BRAND ON LINKEDIN - PeeSafe

Peesafe.png

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at PeeSafe. Founded in 2013, by Vikas Bagaria, a serial entrepreneur and a seasoned businessman, PeeSafe is among the fastest growing personal hygiene brands in the country today.

BUILDING THE SME BRAND ON LINKEDIN

LinkedIn.png

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

B2B companies, fast growing but smaller in size have often wondered about Linkedin.

  • How do we start?
  • How much?
  • What kind of content?

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

What you can do with Digital Marketing – B2B

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Lets now skip the part where we are discussing how the world has changed post the pandemic. How businesses are going from offline to online. How people are still hesitant to step into offices, and shake hands. How business development has changed.

From at home tuition teachers to bakers, to small and medium enterprises- everyone who relied on existing clients and word of mouth to grow business has now to take a new look at finding growth opportunities.

Content marketing for the Family B2B Business

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In India, family businesses, it is estimated, contribute more than 75 percent of national GDP annually.

These businesses represent a wide cross section of industries. Wide range of turnovers. Different geographical presence. Often focusing on a smaller range of products, over the years they grow with deep and selective customer relationships. These relationships assure them of stability, growth and even immunity from competition. Often, it is the promoter who is directly responsible for several key functions (Sales and Marketing being one of them) and acts as the adhesive holding the company together.