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Entries for tag "Grocurv"

The peculiar challenges of a young brand.

brands

This theme comes back to us again and again at GroCurv.

Young brands wanting to grow fast. Yet, they face some amazing and unique challenges that more mature brands have overcome, mostly serendipitously.

We interact with young brands everyday. And by God, this country is producing them by the hour. And as we speak with them, and help them in their journey, we all learn lessons that not only guide the evolution of the GroCurv marketplace, but the brand’s own journey.

GIVA: Being a jewel in the crown of the modern Indian jewellery buyer

Giva

Today, the very mention of “fine jewellery”, creates a divide between the consumers of the Indian jewellery industry. On the one hand are the traditional classic consumers who turn toward the coveted yellow metal - gold. On the other hand, are the young urban consumers wagering in favour of the up-and-coming moon metal - silver.

This distinct divide has made evident the fact that the consumer behaviour is making a shift from the classic gold designs to more urban and on-the-go silver options for jewellery. GIVA, a young jewellery brand has found its niche in this space. Sterling silver emerged as a category GIVA decided to foray into. Today, GIVA brand has become a household name for sterling silver jewellery options in India.

Playing Cupid with Indian millennials: Truly Madly in Love with Social Media

TrulyMadly

Challenging the status quo of India’s traditional approach to matchmaking, Truly Madly was launched in 2014, an online dating mobile app aimed at helping Indians (between 18-35 years of age) seeking love. Founded by Sachin Bhatia, Hitesh Dhingra and Rahul Kumar, the App addressed the need for finding dating partners based on trust and authenticity, apart from matching interests and personality traits. In order to verify the profiles, the team of Truly Madly uses ID proof, social media profiles and the employment records. This App struck cupid with its audience by way of its verified profiles - one of the major reasons why Indians looking for love have accepted Truly Madly.

PR and its role in building your brand.

pr

PR is short for "public relations"- and this refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public dialogue.

PR is about helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats, including press, social media, and in-person engagements.

Going Nuts About Scaling Up: The Farmley way to empower and grow

farmley

What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich dry fruits and nuts still seem to catch the fancy of the both, the indulgent and the mindful eater.

The Indian dry fruit market is pegged at around 20,000 crores. 95% of this large and growing market is unorganized, inviting avenues for adulteration, bad hygiene and low quality. Noida-based startup Farmley wished to bring some order into this chaotic sector while empowering farmers and providing the customer quality on a platter.