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Entries for tag "martech"

The Evolution of B2B Procurement for Marketing: Trends and Innovations

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In the dynamic landscape of digital marketing, B2B procurement has undergone a significant transformation in recent years. As businesses strive to stay ahead in the competitive market, the way they procure marketing services has evolved, thanks to the integration of technology and innovative platforms like GroCurv.com, India's first marketplace for marketing services. In this blog, we will explore the key trends and innovations that have shaped the evolution of B2B procurement for marketing.