In the recent wake of events, people have become more vigilant about their healthcare benefits and insurance. It is no longer something that is advised for middle-aged people who are looking to secure their children’s and their own future. In addition, today's healthcare is beyond physical ailment, it expands to mental and emotional health- and the future generation is looking for the entire package.

Plum has addressed this gap by leveraging technology to provide organizations of all sizes with comprehensive and affordable insurance policies that are tailored to their employees' needs.

Nurturing a B2B startup is quite different from one that speaks to consumers directly. Lead generation, therefore, needs a definite thought process and structured action. While referrals and recommendations from well-wishers, ex colleagues and ex-customers provide the ignition fuel for your business, you may need to add some more fuel to keep your lead generation engine chugging. Here are a few methods that are known to work

Emerging as one of the most impactful social media platforms, LinkedIn has become the most relevant channel for B2B marketers and brands. Organizations have recognized its effectiveness to create engagement in the professional space. They now look at LinkedIn marketing as the go-to for their products, policies and personnel.

These top-5 benefits of LinkedIn in 2021 can help your company stay impactful on this platform.

When digital marketing reared it mega-byte head, every brand knew it had to leverage this for boosted visibility and sales. With Facebook and Instagram taking the lead with for B2C digital marketing, LinkedIn became the place of play for B2B networking. What is posted to engage the consumer on B2C platforms, is given a more professional avatar on the latter. The business face of a brand builds itself on LinkedIn to establish brand image, professional reputation and prospective clients and employees.

How then does a startup manage to create a leading brand position on LinkedIn? What is its digital marketing strategy so that it creates a noise as well as the echo?

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

Companies, fast growing but smaller in size have often wondered about Linkedin.

• How do we start?
• How much?
• What kind of content?

This week, we are looking at mCaffeine. mCaffeine’s founders, Vikas Lachhwani and Tarun Sharma started the company in 2016. The choice of Coffee as the key ingredient came about because while researching extracts, they found online literature which stated that caffeine is very nourishing for the skin. And from then, the team has never looked back.