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Entries for tag "Communication"

How young brands grow: The Green Protein story


Green Protein has a simple premise. Vegans don’t have a great protein supplement option and other plant proteins don’t taste as well. So we’ve got some quirky ( tasty) flavours that dissolve easily and give you a fabulous supplement without the side effects of bloating that other non plant based proteins often send your way.

But the reason this brand is being called out this week, is something else.

State Elections 2022: Why Branding Matters


When you have a good product ( candidate, in this case) the job is half done. But the rest is all about determining the right campaign strategy and formulating the correct message. Something that requires critical thinking and creative communication. And this is why political parties, despite being major brands, need the expertise of branding and advertising companies.