In the fast-paced world of digital marketing, where the competition is fierce, staying ahead of the curve is essential for the success of SMEs and startups in India. With the ever-increasing online presence of businesses, mastering the art of Search Engine Optimization (SEO) is like wielding a magic wand that can propel your brand to the top of India's digital landscape. In this article, we'll explore the intricacies of SEO tailored for Indian businesses, helping you achieve high rankings and a remarkable return on investment (ROI).

Adopting a customer-centric approach is key to a brand’s success in a crowded market. This essentially means understanding your target customers' needs and pain points and creating products that fix those issues. An in-depth understanding of customer pain points allows businesses to come up with more effective solutions, leading to higher customer satisfaction and brand loyalty.

One of the effects of the rapid growth of social media platforms is the emergence of “influencers”. These are individuals who have built a loyal audience and can “influence” (pun intended) their followers to check out brands, participate in trends etc. This has given rise to a new phenomenon called “Influencer Marketing”. It consists of brands collaborating with influencers and using their credibility and influence to promote their brand and/or specific products. While influencer marketing has experienced a significant rise in recent years and transformed the way brands connect with their target audience, Cred has done this in a very unique manner. Let's check out how.

Founded in 2016 by school friends, Priyank Vora, Milan Gopani, Hiren Sheta, Mahatva Sheta, Umesh Gajera, and Chetan Kanani. Alpino foods is working hard to create a whole new branded category of consumption.

Today, the very mention of “fine jewellery”, creates a divide between the consumers of the Indian jewellery industry. On the one hand are the traditional classic consumers who turn toward the coveted yellow metal - gold. On the other hand, are the young urban consumers wagering in favour of the up-and-coming moon metal - silver.

This distinct divide has made evident the fact that the consumer behaviour is making a shift from the classic gold designs to more urban and on-the-go silver options for jewellery. GIVA, a young jewellery brand has found its niche in this space. Sterling silver emerged as a category GIVA decided to foray into. Today, GIVA brand has become a household name for sterling silver jewellery options in India.