Price it Right: Factors that Determine the Right Pricing Strategy
- July 19, 2019
Getting more customers on board and retaining them is the primary goal behind most business plans of fast growing customers. New customer acquisition and customer retention are primary indicators of how much relevance a product has in the market. But finally, it is the consumer willingness to pay, i.e. your pricing strategy that can have a very big impact on your customer acquisition success.