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Entries for tag "instagram"

Affordable & accessible health insurance for all: The “Plum” way of e-healthcare!

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In the recent wake of events, people have become more vigilant about their healthcare benefits and insurance. It is no longer something that is advised for middle-aged people who are looking to secure their children’s and their own future. In addition, today's healthcare is beyond physical ailment, it expands to mental and emotional health- and the future generation is looking for the entire package.

Plum has addressed this gap by leveraging technology to provide organizations of all sizes with comprehensive and affordable insurance policies that are tailored to their employees' needs.

Sparkling on Instagram, the #jeweleryAnu way.

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A constant question on the GroCurv platform is “how to grow on Instagram”.

A simple answer would be…. “ treat it like its Instagram. Not like it’s your blog in pictures. Not like its another place to put your facebook creatives”.

But given how frequent this question is, we thought we should try and illustrate what we meant by the above. Elaborate the response.

And we started to look for brands that were “Insta first”. That were using Insta as the primary marketing communication channel. While doing this, we also looked for brands that were doing in a very small budget, without any large agency support. Inhouse productions- where at most a photographer is involved to assist the owner in creating the right expression for the brand on Instagram.

Mostly Millions: An Instagram Influencer Case Study

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Social media would hardly be the same if it wasn’t for digital creators flexing their creative muscles through the day. It’s the memes, reels, videos and all of that that’s making platforms like Instagram, Facebook and Twitter entertaining.

Entertaining 4 million followers and counting is Mumbai-based brand Mostly Sane. Not a stranger to any millenial Instagram user, Mostly Sane started out as YouTube channel by then amateur comic, Prajakta Koli.

Instagram Case Study: Cozy-ing up to 70K Insta followers

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One of the mainstays of digital marketing is the illustration of content. What are we talking about? Images, images and more images. Social media posts that are led by well-shot, meaningful images are more likely to be noticed. They are most likely to get engagement in the form of Likes, Comments or Followers. Instagram took off as the most popular social media because it was essentially an image-centric digital marketing medium.

Instagram has helped thousands of start-ups to build businesses and network via the magic of images.