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Entries for tag "instagram"

Mostly Millions: An Instagram Influencer Case Study

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Social media would hardly be the same if it wasn’t for digital creators flexing their creative muscles through the day. It’s the memes, reels, videos and all of that that’s making platforms like Instagram, Facebook and Twitter entertaining.

Entertaining 4 million followers and counting is Mumbai-based brand Mostly Sane. Not a stranger to any millenial Instagram user, Mostly Sane started out as YouTube channel by then amateur comic, Prajakta Koli.

Instagram Case Study: Cozy-ing up to 70K Insta followers

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One of the mainstays of digital marketing is the illustration of content. What are we talking about? Images, images and more images. Social media posts that are led by well-shot, meaningful images are more likely to be noticed. They are most likely to get engagement in the form of Likes, Comments or Followers. Instagram took off as the most popular social media because it was essentially an image-centric digital marketing medium.

Instagram has helped thousands of start-ups to build businesses and network via the magic of images.

How Ikea’s Indian Instagram handle is Minimalist but Maximized

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When Ikea announced its foray into India, there was more buzz on social media than there was for Deepika Padukone’s next film. Even if you hadn’t done a single DIY furniture assembly in your life, you were still hash tagging Ikea and secretly looking up DIY kits. Well, that’s the Ikea impact for you. And that’s powerful digital marketing for you as well.

Even if you own only an Ikea pen stand, you’re most likely a follower on Instagram. Between posts of bedroom styling, tablescapes and children’s recreational options, Ikea has created a different image in the Indian scenario for itself, with its digital marketing on Instagram.

How Instagram became the place of profit for this very niche product segment

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That marketing is now to be spelt with a D is a decade-old conclusion. Without the digital facet of modern-day marketing, the global consumer would be clueless about the tons of brands small and big. A digital marketing agency can’t tell you enough of how social media platforms – built to enhance online connections between people and professionals – are the virtual marketplace pitching products to you every minute.

Before you jump to a nasty conclusion about social media, think again. All that digital promo needs hard-core research, insights and analysis by an expert digital marketing agency.

Clicking on the right digital marketing options is Clovia – Indian lingerie brand founded in 2012. Focusing on the young and digi-savvy women from Tier I and Tier II markets, Clovia took to Instagram as its primary digital marketing platform.