Amazon has become an important sales channel for companies and brands in India. In terms of the number of searches, it is growing rapidly and becoming a preferred destination for Indian online shoppers. The convenience and the prime program is creating strong stickiness with the customers.

A lot of new and upcoming home-grown brands are trying to scale through the online direct-to-consumer (D2C) channel, but at the same time, they cannot ignore Amazon as a sales channel. It is a scalable platform with extensive logistics and comprehensive technology that customers frequently use for product discovery.