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Entries for tag "pricing-strategy"

One Big Juicy Bite: A Taste of the Apple Marketing Strategy

Apple.png

Apple has been hailed as one of the greatest marketing acts of all time. The brand has placed itself comfortably into homes and hands across 100 countries. Any brand would love to analyze the Apple marketing strategy. It would be the best way to get to where Apple is today, right?

Well, check out these Apple company marketing strategies. There are some great learnings for startups and new businesses here. And while technology and design is one piece of the Apple success story, the bigger picture emerges on the consistency of their approach to new product development and marketing.

Price it Right: Factors that Determine the Right Pricing Strategy

Right Pricing Strategy

Getting more customers on board and retaining them is the primary goal behind most business plans of fast growing customers. New customer acquisition and customer retention are primary indicators of how much relevance a product has in the market. But finally, it is the consumer willingness to pay, i.e. your pricing strategy that can have a very big impact on your customer acquisition success.