A Simple Marketing Strategy Based on Trust & Compassion: Lend your attention to Indifi
- May 18, 2022
We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!
The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.
The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.