Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. You can find the link to the podcast here:
As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.
In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.
This week, we focus on Pricing particularly- Price segmentation- the logic of offering different pricing to different customer segments. This is the transcript of our podcast.
In the marketing mix of 4 Ps- product/ pricing/ place/ promotions; this is the P that is least spoken about. Often left to the accountants who determine it keeping an eye on the margin. The P that rules over all other Ps, because your pricing is what gets you money in the bank.