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Entries for tag "Marketing Strategy"

Going Nuts About Scaling Up: The Farmley way to empower and grow

farmley

What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich dry fruits and nuts still seem to catch the fancy of the both, the indulgent and the mindful eater.

The Indian dry fruit market is pegged at around 20,000 crores. 95% of this large and growing market is unorganized, inviting avenues for adulteration, bad hygiene and low quality. Noida-based startup Farmley wished to bring some order into this chaotic sector while empowering farmers and providing the customer quality on a platter.

Brand Positioning- your brand's invincibility secret

GroCurv Podcast

Welcome to another episode of Right on Track, from GroCurv.com. GroCurv is a marketplace for marketing services, helping fast growing young brands find and work with the right marketing partner. Through these podcasts, we share with you our learnings from hundreds of projects on the platform, so you can know what has worked well, and what could possibly work for you as well.

This week, we look at the idea of “brand positioning”. What is it and how is works and what’s a good way to start thinking of positioning for your brand.

Sleep should come easy- The SleepyCat story

Sleepy Cat

The rise of SleepyCat into one of the most innovative brands in recent times comes from a mix of consumer insight (we struggle to get the right mattress), technology (the memory foam that helps find the right contour on the mattress) and a communication style that makes the brand accessible, friendly and desirable.

A report by fitness solutions company Fitbit shows Indians were the second-most sleep-deprived people after the Japanese, getting an average night sleep of seven hours and as a consequence- India has emerged as the least active nation among 18 countries including the US, the UK, Japan, and Singapore.

With rising income levels consumers have looked for solutions to improve every aspect of their lives and certainly comfortable sleep has been a segment left behind . New technologies, better consumer connect and seamless logistics have all helped the mattress segment begin to re-invent itself as no longer a “one size fits all”.

Slurrp Farm: The marketing strategy that conquered delicious summits

Slurrp Farm

Slurrp Farm was founded by two mothers with the goal of providing healthy, tasty and natural food to children all around the world. They were running out of tasty and truly healthy ways of feeding their children as parents. They discovered that other young parents shared their angst with a lack of nutritional alternatives for their toddlers that they could trust. Shauravi Malik and Meghana Narayan co-founded Slurrp Farm to fill this gap in the baby foods segment.

They began this venture with all their heart and recreated old recipes of their grandmothers that they could fondly recall. They wore their culinary hats and created tasty and healthy products that parents could trust and toddlers would love.

What began as a kitchen experiment has grown into a beloved children's food brand! It is now available on various leading online platforms and stores across India and the UAE. With recipes that focus on nutrition, the social media strategy of Slurrp Farm was focused on sharing content that reassures and inspires parents, especially young mothers.