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Entries for tag "marketing-strategy"

Marketing Strategy of Coca Cola- Consistency over the ages

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The Coca Cola Company is known as the world’s largest beverage company. It is the most sold, most drunk and most loved beverage on Earth today. Ever wondered why? Let’s dissect the Coca Cola marketing strategy today. Understanding the process behind ‘Always Coca Cola’ can be helpful to newer brands and start-ups. Small takeaways can be ideas for converting your brands into legends.

Did you know that the words “coca cola” in Mandarin mean “delicious happiness”? After delighting global generations for 134 years, Coca Cola stands undefeated because of its unique marketing strategy. This strategy is simple, straightforward and timeless. It is based on the sanctum of 4Ps: Product, Price, Promotion and Place. Yet, it has gone beyond these parameters to become a household name

One Big Juicy Bite: A Taste of the Apple Marketing Strategy

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Apple has been hailed as one of the greatest marketing acts of all time. The brand has placed itself comfortably into homes and hands across 100 countries. Any brand would love to analyze the Apple marketing strategy. It would be the best way to get to where Apple is today, right?

Well, check out these Apple company marketing strategies. There are some great learnings for startups and new businesses here. And while technology and design is one piece of the Apple success story, the bigger picture emerges on the consistency of their approach to new product development and marketing.

The Amazon Marketing Strategy

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What would you do to have a marketing strategy like the Amazon marketing strategy? In India alone, 70 percent of the population makes Amazon purchases. This peaks during festive seasons. How has this been achieved?

As a layman, Amazon is the one app you must have on your phone. This one-stop online shop from A-Z of everyday life has created its neat spot for consumers across all segments.