Making a Difference, One Cup of Tea at a Time: The Growth Journey of Vahdam Teas
- March 15, 2022
Other than being a tea-loving country, India is also one of the largest producers of regal quality tea after China. Assam, the North-eastern state of India and the biggest tea-growing region, can be credited for driving India to attain the world’s top-most position for decades together. In fact, the market size of tea amounts to about USD 15,988 mn as of 2022.
Several local and international brands made their way into this highly competitive and conventional industry, without much success.
Vahdam Teas, a brainchild of Bala Sarda, is one that made a mark.
The 29-year-old fourth-generation entrepreneur and tea pioneer is the first to establish the country’s largest digitally-native, global wellness brand by making the finest teas and superfoods available to consumers in over 104 countries.