So what do you think works well for your brand? Emotional advertising? Functional advertising? Both?
The recent CARS24 campaign got us thinking about this. Selling your car via a tech enabled intermediary. CARS24 is creating a whole new experience in facilitating the sale of your car. As someone who has both the pre and post CARS24 car selling experience, CARS24 was a blessing. No more newspaper ads, OLX pesky callers, brokers – I was in control of the selling experience.
So no surprise that it has been a very fast growing company building the market as well as bringing in competition into the category.