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Entries for tag "digital"

BUILDING THE SME BRAND ON LINKEDIN- mCaffeine Case Study

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How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

Companies, fast growing but smaller in size have often wondered about Linkedin.

  • How do we start?
  • How much?
  • What kind of content?

This week, we are looking at mCaffeine. mCaffeine’s founders, Vikas Lachhwani and Tarun Sharma started the company in 2016. The choice of Coffee as the key ingredient came about because while researching extracts, they found online literature which stated that caffeine is very nourishing for the skin. And from then, the team has never looked back.

Why do we like Google PPC

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Why we believe in Google Pay Per Click advertising for our business

Firstly, a very quick definition of what Google PPC (Pay per click is all about).

People search for products and services on google.

As a seller, you have the option to advertise your website when such a search happens. When a prospective customer then sees your advertisement on the search page and clicks to reach your webpage, you pay google some money.

Can we avoid Digital Marketing?

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Over the past few months, as physical mobility has been impacted, brands have looked online for two important needs:

  • Getting products/services to consumers
  • Getting brand messages to consumers

For many companies, large and small, a strong sales team was the solution to getting products on shop shelves, and communication to the shop walls.

Now as the offline world is restricted, companies and brands are looking for more efficient and effective ways to reach their distribution channels and their consumers.

Top 6 KPIs for Digital Marketing Agencies

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In the past decade, continuing advances in technology have ensured that the ‘science’ of marketing has evolved tremendously. With the advent of digital channels and social media, marketing today is measured more precisely than ever before.

So, while an outsider may view digital marketing activities as a hit-or-miss phenomenon, agencies know that this is clearly not the case and that marketing success is quite measurable. The most important metric for digital marketing agencies while measuring the success of a campaign are KPIs, or Key Performance Indicators.