Featured Blog GroCurv In Media Videos Webinars
Entries for tag "digital"

The journey to building an online brand: PART 1

Online Brand 1.png

Over the past few weeks, through multiple webinars and conversations with prospective clients we have been creating a template for brands who want to move from Offline to Online.

There are concerns about budgets, which mediums to use, what to do as a first step - a lot of anxious questions from founders and CEOs with small teams, looking to find some answers and fixes to building their brands online.

We think, the journey can be categorised in a few key directions.

Social Listening – mCaffeine

mcaffeine.jpg

“In the digital world, you can gather data faster and for any new brand, selling online is a great way to get testimony about the product's quality.” - Vikas Co-founder, mCaffeine.
Not a fancy brand name, commercials, influencers. Just plain Coffee.

Started in 2016, mCaffeine is surely one of the most prominent personal care brands in the market today. Sharp focus on the key ingredient coupled with a pure online presence, has given this 4 year old brand immense status and stickiness in its target group.

As an online only brand, we expected our social listening on the brand to throw up some valuable nuggets. And we were not disappointed.

Finding the Right Digital Agency Partner, the GroCurv way!

Digital Marketing.png

Over the past few weeks, its been a delight to see the number of companies coming to our platform in search of digital marketing assistance. Companies old and new, across industries are seeing the emergence of a world where they will be forced to allocate some resources to building an online persona and developing a sales funnel online.

While speaking to these entrepreneurs, we discovered a set of concerns that were almost universal. And here we attempt to answer them in a practical manner so you feel more confident and comfortable about taking the next steps.

Social Listening: Luxor

Luxor.jpg

Luxor was founded in 1963 in India by Davinder Kumar Jain with an initial investment of Rs 5,000 and five employees. 

The company was the first to introduce the fiber tip technology in the country in 1975, followed by the launch of markers and highlighters one year later.

As part of our weekly social listening initiative, this week we listen into Luxor pens. A brand who’s equity was built with color pens and pencils and the famous Pilot range of pens in the 80s.

Social Listening: Nokia

Nokia Social.jpeg

In 2014, Nokia's Devices and Services division was sold to Microsoft. In 2016, Finnish company HMD Global bought a part of Microsoft's feature phone business and has a licensing agreement that allows it to make smartphones under the Nokia brand.

Nokia has staged a strong comeback in the Indian mobile phone market within a quarter of its commercial relaunch and by Q2, 2019 already had a 9% market share in the Indian feature phone market and close to 3% in the smart phone market.

As part of our weekly social listening post, this week, we look at how the brand has developed its presence across different platforms as it continues to gain traction in its second innings.