Social media like Facebook is filled with posts by homestays, getaways and villas inviting holiday-goers to book weekends away from home. Work-from-Home has slowly given way to work from a home-away-from-home. What’s great is the opportunity for promotions that platforms like Facebook can give to brands like these!

That’s the treat that social media gives to startups across the sectors. Holiday homes are typically low-budget options because they don’t have the overheads of large-scale hotels. So direct exposure on social media is a must-do for digital marketing activity.

Facebook is a place which has given so many brands their spots under the sun. It has also given so many causes a stage to speak from. As many as there are consumerist brands, there are brands that are working towards causes that champion greater common good.

From gender rights to child protection and climate change – social media vehicles like Facebook have been the engines to promote change.

Facebook has had the privilege of having some of the most inspiring entrepreneur stories on its platform. In a matter of 12-odd years, millions of brands have been born and bred here. These have grown into global names. One such is Wild Earth. The success story of this brand has inspired many others who may or may not even be in the same category of products. Today in this digital marketing showcase, let’s explore the Wild Earth story.

Facebook has founded fame for many brands in the digital marketing space. It has been the birthplace of brands, the solace of solo-preneurs. When the traditional marketing and promotional media have proved to be too expensive or too inaccessible for startups and innovators, Facebook has been the space that gave the small voices a loud amplifier. Social media marketing’s biggest Like is for Facebook.

Try typing "bruised passports" in your search bar. You are immediately hit with a drop down of suggested terms - which is a mind-boggling list of global destinations. From Sikkim to Sydney, this brand is know-it-all in global travel. And a know-it-all who’s there because it has done it all. With over a decade of digital marketing best practices under its camera belt, Brusied Passports is a great case study in successfully using a platform like Facebook to build a brand.