Entries for category "marketing"

Account Based Marketing: Future of B2B Marketing

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The concept of targeting marketing spends on specific accounts, in order to go deeper into an account, understand it better and consequently, position your services more intelligently and relevantly.

In other words, a concept that brings Marketing and Sales way way closer than every before in delivering business revenues. No wonder more CEOs, Sales Heads and Marketing heads are putting their minds and resources behind this new technique.

Social Listening Report: Beardo and the Alpha Male story!

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Men’s grooming brand Beardo, which has a strong online presence, plans to expand in salons, supermarkets and organised retail formats. The company, in which home grown FMCG major Marico has picked up a stake, is also looking to start selling its products in the US.

As most modern day brands, it has focused significant marketing monies online and we are this week using our social listening tools to hear into how the brand uses different platforms.