The Advertising Standards Council of India (ASCI) has taken a proactive step to uphold transparency and protect consumers by tightening norms and cautioning social media influencers against misleading endorsements. As an experienced marketer, I believe this move reflects the growing need for accountability and authenticity in the digital space. In light of this development, young celebrities should prioritize integrity, responsibility, and open communication to maintain their credibility and positively impact their followers.