If you're considering hiring a market research agency, then you're about to make a wise investment that would most likely provide significant advantages to your business.

A market research agency may develop, conduct, and analyze customized market research for your business and provide the critical data and pointers, allowing you to make strategic decisions based on facts. Furthermore, they'll ensure that the feedback you receive and the conclusions you draw are completely objective. So, let’s dig a little deeper and explore what a market research firm can possibly bring to the table for your business.

Market research agencies ultimately help businesses by putting the collected data into action. Some activities conducted by market research agencies include:

• Conducting surveys
• Conducting interviews
• Facilitating focus groups and workshops
• Undertaking methods to observe customers
• Collect relevant information, analyze data, report findings

When you hire an agency, make sure that they are properly differentiating between quantitative and qualitative research. Simply put, quantitative data deals with facts and figures while qualitative data pertains to human experience. Both are relevant for you to make informed business decisions.

Like its illustrious overseas counterpart, Sparx has worked on creating a segment around stylish/ sporty leisure footwear. Filling the gap between casual and performance sport, the brand has had a very long association with Akshay Kumar – himself representing fitness, casual fun yet performance.

Last week we looked at how Skechers is using social media as a brand to reckon with in India . And this week we follow up on Skechers, with its Indian counterpart Sparx

Skechers is a brand that relies on huge consumer marketing spends and celebrity advertising ,having worked with celebrities such as as Britney Spears, Robert Downey Jr. and Kim Kardashian.

7 years old, with about 200 odd stores in India, lets see how is Skechers using social media in India to drive awareness, visibility and sales.

While the Peloton customer base is primarily the affluent, its recent marketing has been geared towards making it more accessible for people by providing financing options as well. It is constantly communicating how a one-time payment for life-long fitness is better than paying large annual sums for a gym membership you may or may not use.