In today's fast-paced business landscape, e-commerce has emerged as a game-changer for small and medium-sized enterprises (SMEs) and start-ups in India. The digital revolution and the increasing internet penetration have opened up a world of opportunities for businesses to thrive online. However, achieving a dominant presence in the Indian e-commerce market requires more than just setting up an online store. It demands a strategic approach to ensure a high Return on Investment (ROI). In this article, we'll explore effective ROI strategies tailored for the Indian market, offering valuable insights to SMEs and start-ups eager to succeed in the world of e-commerce.

Amazon has become an important sales channel for companies and brands in India. In terms of the number of searches, it is growing rapidly and becoming a preferred destination for Indian online shoppers. The convenience and the prime program is creating strong stickiness with the customers.

A lot of new and upcoming home-grown brands are trying to scale through the online direct-to-consumer (D2C) channel, but at the same time, they cannot ignore Amazon as a sales channel. It is a scalable platform with extensive logistics and comprehensive technology that customers frequently use for product discovery.