One of the heroes of successful digital marketing is SEO: Search Engine Optimization. In fact, it takes center stage in the digital marketing Hall of Fame.

Why does SEO get this spotlight?

Simple – it’s the game changer for marketing to convert to sales. After promoting and publicizing your brand, SEO creates conversions and directly impacts your return on investment.

Search Engine Optimization is defined as ‘the process of improving the quality and quantity of website traffic to a website or a web page from search engines.’ (Source - Wikipedia)

Google being the most-used search engine we know, SEO helps a brand to improve its Google rankings, when a user searches using words or terms that are directly related to the brand’s expertise.

Search Engine Optimization or SEO is the buzzword for any digital marketing success. You have a business, you take it online via a website and you enter the realm of SEO. No websites succeed in high rankings or first-page Google search listings unless the right SEO services strategy is embedded into the very DNA of the site.

Are you worried already? Don’t be! Learning SEO strategies to make your digital marketing plans succeed is a simple process. Yet, the simple steps need diligent and consistent implementation to see eventual results. Search Engine Optimization is basically the practice of ensuring that your brand or business shows up among the top Google search results, when any user is looking for a product or service that you want to sell or market. SEO services ensure successful online positioning.

If you don’t crawl, you will never learn to walk the Digital Marketing walk.

As the GroCurv marketplace succeeds in bringing more clients and agencies together in the pursuit of growth, we are learning about how to make the engagements more successful and fruitful. Here are some guidelines that young brands have found useful to keep in mind while engaging with their agencies.

Lets now skip the part where we are discussing how the world has changed post the pandemic. How businesses are going from offline to online. How people are still hesitant to step into offices, and shake hands. How business development has changed.

From at home tuition teachers to bakers, to small and medium enterprises- everyone who relied on existing clients and word of mouth to grow business has now to take a new look at finding growth opportunities.

High levels of internet penetration in India and evolving consumer behavior exhibited through social media are two important reasons why marketers must walk down the digital route.

While by no means “Cheap”, digital marketing is more accessiblethan any other medium today and that is a reason why we believe launching brands requires a very clear digital approach.

A clear marketing strategy with well defined objectives, in conjunction with a good digital marketing agency have seen clients get results