One of the mainstays of digital marketing is the illustration of content. What are we talking about? Images, images and more images. Social media posts that are led by well-shot, meaningful images are more likely to be noticed. They are most likely to get engagement in the form of Likes, Comments or Followers. Instagram took off as the most popular social media because it was essentially an image-centric digital marketing medium.

Instagram has helped thousands of start-ups to build businesses and network via the magic of images.

“In the digital world, you can gather data faster and for any new brand, selling online is a great way to get testimony about the product's quality.” - Vikas Co-founder, mCaffeine.
Not a fancy brand name, commercials, influencers. Just plain Coffee.

Started in 2016, mCaffeine is surely one of the most prominent personal care brands in the market today. Sharp focus on the key ingredient coupled with a pure online presence, has given this 4 year old brand immense status and stickiness in its target group.

As an online only brand, we expected our social listening on the brand to throw up some valuable nuggets. And we were not disappointed.

Still in the phase of doing your homework about influencer marketing and want to look at a few successful campaigns that brands have created and leveraged?

Well, here are a few innovative campaigns...

Just like the evolution of human relationships, your brand has the potential to slowly seep into the minds of your users and make a place for itself. History has evidence to show that loyalty takes time to build and we must respect that, among all other facets of influencer marketing.

Influencer marketing has, thus, quite been the buzzword for the last three years or so. But as a brand, should you be adopting this route in tow with others or, must there be a strategy for it?