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Entries for tag "brands"

Un-Washable Marks: Surf Excel Marketing Strategies

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Surf Excel is the leading detergent brand in India today. Despite many competitors in this segment, the Surf Excel brand has managed to stand out. Its market position is largely held due to its marketing strategies. These are strategies that are innovative and have set a benchmark for other brands as well – be they detergent or other FMCG brands.

As we dissect the marketing strategy of Surf Excel, let’s do a small history lesson of the brand as well.

How Dyson Nails Its Marketing Strategy

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Category extension or brand extension can pass off well if the existing brand has gained market leadership. If it is trusted by the consumers, chances are they will give the new product a go. The success thereafter depends on the quality of the product itself. In Dyson’s case, they have been able to hit it out of the park because each of their appliances is designed with an innovative feature.