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Entries for tag "market segmentation"

How the Strategic Focus of Narrowing Vision could Spark Brand Success

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In the vast ocean of marketing, Indian brands often find themselves adrift, struggling to find their bearings amidst fierce competition and ever-changing consumer preferences. The journey to success can seem daunting, with countless options and strategies vying for attention. However, amidst the chaos, there lies a beacon of hope – the power of narrowing one's vision.

In this article, we explore how Indian brands can chart a course to success by honing in on a clear and focused vision, inspired by the timeless tale of the fisherman, while also leveraging modern strategies to resonate with the diverse Indian consumer base.