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Entries for category "Marketing"

Facilitating Rewards for Commitment – The Captivating CRED Brand Marketing Strategy

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A decade ago, who would have thought that paying your credit card bills on time could help you earn rewards and cashback? The people who were once credit card defaulters were optimistically pushed to pay their dues in exchange for tangible perks. What earlier seemed like coerced spending soon became a secure source of earning for credit card users.

Bengaluru-based CRED made it happen.

In the words of its founder Kunal Shah, “Nobody has been rewarded for paying back on time. We want to fix that.” And just like that, an ambitious entrepreneur with a non-tech background unearthed a crucial loophole in the credit card payment system and rose to the surface by launching a cutting-edge problem-solving application CRED in 2018. Today, both Shah and his brainchild have earned a place in the sun for establishing a first-of-its-kind platform valued at $4.01 billion (2021), an appraisement that most start-ups have taken over a decade to achieve.

Sugar Cosmetics: Getting Sweeter By The Day

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The Indian beauty industry has really glossed up. In the last decade, there have been many players who are smoothing over the cosmetic experience for Indian women.

SUGAR Cosmetics is one brand that has tasted success ever since it started its journey in 2017.

It has reached the 100-crore revenue mark in just four years. This is something to applaud, considering its transition from online-only to retail mode, as well as the pandemic that thwarted physical sales since March 2020.

Sparkling on Instagram, the #jeweleryAnu way.

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A constant question on the GroCurv platform is “how to grow on Instagram”.

A simple answer would be…. “ treat it like its Instagram. Not like it’s your blog in pictures. Not like its another place to put your facebook creatives”.

But given how frequent this question is, we thought we should try and illustrate what we meant by the above. Elaborate the response.

And we started to look for brands that were “Insta first”. That were using Insta as the primary marketing communication channel. While doing this, we also looked for brands that were doing in a very small budget, without any large agency support. Inhouse productions- where at most a photographer is involved to assist the owner in creating the right expression for the brand on Instagram.

The Cadbury Marketing Strategy: The Bar of Goodness

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Some brands are meant to be eternal. They set out to be passed down for generations, becoming household names or all. One such brand is Cadbury. That royal-coloured chocolate brand that makes everything ordinary feel extraordinary. That uplifts the everyday person into a royal realm.

The Cadbury marketing strategy has been studied for so many years. It has its impact for so many more.

GroCurv and Extramarks Enter into Agreement to enable Self-Serve Procurement for Marketing Services

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Extramarks has always believed in using technology to strengthen its own business as it does the consumer experience in education. Extramarks looked at various collaboration and services procurement platforms before selecting GroCurv. With GroCurv’s Platform, the Marketing team of Extramarks will be able to scope projects in 15 minutes and match their unique requirements to the best suppliers around the country. The decision is attributed to GroCurv’s easy-to-use technology, the largest selection of curated agencies, and the accuracy of its matchmaking algorithm. Since 2019, GroCurv has supported over 1500 clients, including large enterprises such as Coca Cola, SSF Plastics, TATA Group, DOLE International and others.