Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter.

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

This week, we focus on Content Marketing- What it is, how it benefits your brand, how to think about it, how to go about it.